CPR First Time 10.02.
I just finished art directing this campaign for Ambulance Victoria, around raising awareness about the importance of performing CPR. We’ve used a light-hearted approach to a serious subject. We have created a Facebook App with some pretty wicked squishy old person sounds.
UPDATE: The campaign has been toned-down since the launch date due to a concurrently running school children’s program (read: microsite is now sans innuendo and the game is without provocative sound effects – we got to keep the sexy sax music though). Screenshots of the original campaign are posted below. Watch the hilarious cinema ad created by Swinburn University students here.
 |
 |
 |
